Parent On

Today there’s a whole industry telling parents what to do. What not to do. How they should do what they shouldn’t not be doing.

A whole industry built around making parents feel bad about parenting. Which is a real shame, because parenting is really quite wonderful. Apart from all the smelly bits.

When Tommee Tippee started, 50 years ago, there was no search engines to tell parents what to do. No baby yoga. No denim diapers. There was only common sense and natural instincts.

And somehow, everyone muddled through.

Because through the glorious highs and smelly lows of parenting, you can only do what parents have done since time began.

TAKE A DEEP BREATH.
AND TRUST YOURSELF.
AND PARENT ON.